In a recent development, popular artists Ariana Grande and Demi Lovato have reportedly decided to part ways with their manager, Scooter Braun, who has been a notable figure in the music industry. This news, initially covered by Billboard and Puck’s Matthew Belloni, adds their names to the growing list of clients distancing themselves from Braun this year. This follows J. Balvin’s departure from Braun’s management in May, and there have been hints about Justin Bieber considering a change in management as well, although both sides have denied this speculation.
The collaboration between Ariana Grande and Scooter Braun traces back to 2013 when they began working together on her debut album, “Yours Truly,” which interestingly coincided with its recent reissue for its tenth anniversary. Vulture has reached out to both Braun and Grande’s teams for comments regarding the rumored split. It’s worth noting that Grande was recently engaged in filming the live-action adaptation of “Wicked” in the land of Oz before the onset of the SAG-AFTRA strike last month.
Demi Lovato, on the other hand, signed with Scooter Braun in 2019. Currently engaged in a rerecording project that is reminiscent of Taylor Swift’s influence, Lovato is transforming a selection of their hits into rock tracks. The resulting album, titled “Demi Lovato Revamped,” is scheduled for release on September 18. While new management is not yet in place, discussions are underway, as reported by Billboard. Lovato expressed gratitude for their time with SB Projects, though they have not openly discussed the transition.
As the music industry witnesses these changes, it leaves fans and observers speculating whether Grande and Lovato are reflecting on their decisions with a sense of regret or acceptance, and perhaps even contemplating the significance of the circumstances surrounding their career shifts.